Direct-to-consumer (DTC) laboratory testing (like 23andMe) permits consumers to order laboratory tests directly from a clinical laboratory without having to work with their healthcare provider. Currently, nearly 40 states allow consumers to order some or all of their laboratory tests. This direct-to-consumer model of lab testing is relatively new, but growing rapidly. If you are a lab owner or an entrepreneur interested in entering the direct-to-consumer market, our team can help:
- Navigate the regulatory landscape
- Build or Acquire a laboratory
- Set up your lab to get you ready to perform direct-to-consumer testing
- Quickly get your kit to market
Opportunities for Laboratories
Direct-to-Consumer testing is expected to grow 300% by the year 2022. Laboratories across the country are taking advantage of the growing direct-to-consumer market by strategically including direct-to-consumer testing in their laboratories. If you are interested in finding out more about how to enter the direct-to-consumer market, contact us today.
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