By: Dyana Williams, Client Engagement Manager, Lighthouse RCM Solutions
This white paper explores the power of artificial intelligence (AI) to bolster human expertise in drafting and simplifying communications with health plans regarding claims issues or contracting concerns. It highlights a real-world scenario where human insights identified a critical issue, and AI was enlisted to formulate communication strategies that influenced the payer toward a favorable resolution. The strategic use of AI-driven communication strategies partnered with human expertise, skill, and knowledge unquestionably served as a game-changer for our client.
In the complex realm of healthcare payer relations, the importance of effective communication cannot be overstated. This white paper spotlights Lighthouse Lab Services’ distinctive approach to preserving and maintaining payer relationships, addressing concerns such as contracting, negotiations, renegotiations, and claims issues by harnessing AI to enhance the interaction.
We recently encountered a substantial challenge in one of our client’s payer-provider relationships. Our client faced an unexpected demand to refund tens of thousands of dollars for claims that the health plan had reprocessed, with some claims dating back more than two years prior. Most confusing was that these claims were seemingly reprocessed out of nowhere and through an entirely unforeseen action by the payer. This challenge created two primary goals:
- Put a halt to all refund and/or recoupment activity on those claims.
- Reestablish trust between the parties.
The human element & issue identification
The key factor in overcoming this challenge was the insightful analysis conducted by Lighthouse Lab Services’ RCM Solutions Client Management team. A skilled team member accurately pinpointed historical discrepancies in claims processing that formed the basis of the client’s concerns.
Effective human communication also played a pivotal role in addressing the client’s concerns and laying the groundwork for constructive negotiations with the payer. Our experts harnessed their deep industry knowledge and understanding of payer relationships to engage in effective negotiations that brought the discrepancy we identified to the payer’s attention.
Enhancing human expertise with AI
When the payer’s communication took a backward turn, Lighthouse recognized the urgent need to elevate their communication strategy and turned to AI to craft a persuasive and data-driven response.
Natural Language Processing (NLP) technology was harnessed to enhance the language and tone of communications for maximum impact. AI-powered tools personalized messages to cater to the specific concerns and preferences of the payer. Advanced predictive modeling facilitated the anticipation of the payer’s response, allowing tailored communications.
The seamless blend of human expertise and AI-driven communication strategies culminated in a comprehensive solution by effectively conveying our client’s commitment to addressing the payer’s concerns, which in turn resonated with the payer. Our AI-generated insights furnished persuasive data points that further fortified our team’s negotiation stance.
The partnership was swiftly mended through effective and data-supported communication.
AI-enhanced communication quickly resolved the issue with the payer by securing their acknowledgment that the errors in processing were a result of issues on their end. An agreement was reached to close the matter, with the payer committing to refrain from any further attempts to demand repayment.
Our client’s success story illustrates the strength of strategically partnering human insight with AI-driven communication strategies. It underscores the value of AI as a supportive tool, enabling human experts to make informed decisions and communicate effectively. Lighthouse remains committed to navigating the dynamic healthcare landscape, using a blend of human intelligence and AI innovation to maintain its position as an industry leader.