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Industry Insights

Tips to Build a Strong Employer Brand in the Lab Industry

When you’re recruiting new employees for your laboratory, having a strong employer brand can help. Branding represents your company, and it can affect potential hires’ willingness to apply for jobs with you. Review these tips to build a strong employer brand in the lab industry to attract the talent you’re looking for.


Create a strong brand message

As you try to recruit new workers for your lab, focus on creating a strong brand message through your marketing efforts. Convey the sentiment that new hires will enjoy their time with your company and the experience of working in your lab. Include the testimonials of longtime employees in these flyers or ads to add more credibility to your messaging.


Develop a positive hiring experience

This next tip to build a strong employer brand in the lab industry focuses on the interview stage. Make the interview experience as positive and professional as possible while continuing to convey why your lab is a great place to work.

After the interview, keep the potential hire updated at all stages of the hiring process. They’ll appreciate the fact that you’re keeping them informed and that you value their time. These tactics will give them a better first impression so that they’ll immediately want to say “yes” when you offer them the job.


Supply them with the tools they need

Your efforts to enhance your employee brand must go beyond the hiring stage. For example, when you add new associates to your laboratory staff, provide them with the tools they need to do their jobs properly. Otherwise, you’ll create an image of a company that doesn’t care if its workers succeed. That may drive them to give negative feedback to others about your company.


Give them opportunities to grow

Another way you can enhance your employer brand is by giving your associates ample benefits, including opportunities to grow. These include training or classes that will allow them to enhance their professional skills and obtain promotions so that they can do other jobs at your company. Providing these benefits will keep employees loyal and make them better advocates for your company.

If you need clinical lab staffing services to help you add more employees to your lab, contact Lighthouse Lab Services. We can help you find jobseekers who will provide you with high-quality work.


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